Different Places To Show Phone Numbers With Online AdsĪdvertisers that want phone calls should provide their prospect a phone number at each touchpoint to maximize their chances of getting the call. In this post I’ll share the different ways to show phone numbers and track calls in AdWords. It’s crazy to me that tracking results for businesses that are usually the least online marketing-savvy is the most complicated. The reason for the confusion is that Google’s call-related solutions have very similar sounding names yet are reported in different ways. Tracking these types of offline conversions has always been complicated, and I have to admit that one of the product areas I found most confusing while I worked at Google was anything related to showing and tracking phone numbers in ads. Recently, I’ve been helping more companies in the local vertical and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect.
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